Image via Wikipedia

In the coming months ICANN, the international organisation that oversees the internet, will be accepting applications from interested parties who want to launch their own domain extensions (TLDs).

So we might see people and businesses advertising themselves using .movie (dotMovie) or .food (dotFood)

If you use the internet either casually or for your business the introduction of new TLDs could impact you.

But do you care?

Possibly not that much.

And why would you?

Domain names are like cogs in a wheel. They’re not very exciting, but if they break you know about it.

Over the coming months we’re going to try and help people get to grips with the new TLD landscape, as it changes.

We’ll try to explain what various companies and organisations are up to and why it might matter to your business.

If there are any things you’d like us to explain or if you think we’re not being very clear – please let us know.